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About this project

“The attention to details requires discipline.There is no room for sloppiness, for carelessness, for procrastination. Every detail is important because the end result is the sum of all the details involved in the creative process no matter what we are doing. There are no hierarchies when it comes to quality. Quality is there or is not there, and if is not there we have lost our time. It is a commitment and a continuously painstaking effort of the creative process to which we should abide.That is Discipline and without it there is no good design, regardless of its style.

Discipline is a set of self imposed rules, parameters within which we operate. It is a bag of tools that allows us to design in a consistent manner from beginning to end. Discipline is also an attitude that provides us with the capacity of controlling our creative work so that it has continuity of intent throughout rather than fragmentation.Design without discipline is anarchy, an exercise of irresponsibility.”

Words of Massimo Vignelli, from his book The Vignelli Canon. One of my favorites book about Design.

Available for freelance work & collaborations. Get in touch.

© 2021 Gláuber Sampaio